Journal

A catalogue of our ruminations, inspirations and aspirations.

Tim and Lizzie talk WOW!

Published

We delve into the minds of Tim Butcher and Lizzie Deshayes as they reflect about what WOW! House meant and their collaboration with Maddux Creative. Together, they created a trippy and utopian...

'The 3am Room' WOW!House - Maddux Creative x Fr...

Published

Just as pockets found in nature are perfect environments within which mycelia - the delicate, thread-like structures of fungi – can thrive to create complex networks, central to the design...

Fromental X Adam Hunter | A Sky Full Of Stars a...

Published

Broadway star turned dynamic interior designer, Adam Hunter, is known these days as taste-maker to LA's elite. And after working with Adam on a number of projects over the years,...

Spring Fever: Timothy Corrigan at Kips Bay NY

Published

We've joined renowned interior designer Timothy Corrigan in his family room aka the "Spring Fever" room, which gets its name from our wallpaper collaboration. The Flemish-inspired botanicals hand-painted atop a perfectly...

“Oh! J’aime l’argent” Paris Deco Off

Published

“Oh! J’aime l’argent” We’re thrilled for 2023. Kicking off at Paris Déco Off, we’ve shown some beautiful new designs and techniques to excite and inspire. By toning the colours down,...

Fromental wallcovering at Christie’s Lates

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In December, Christie’s Lates will be celebrating the art of craftsmanship with art from the Classic Week sales, talks by artisans, panel discussions, interactive workshops and more. Visit on Friday...

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